Archives for November 2015

GeoMonday 2015.4 – Scoped.co – Shortening the Distance in Local Search

Yelp, Foursquare, and many others have paved the way for consumers and local businesses to interact with each other.  These services give context to the eternal question “Where should I go?”  In this session, Scoped.co founder David Yu will talk about how to “shorten the distance” between a user and what they want.  For example, how does one answer the question “What handbags are available close to me?”  David will describe some of the data, search and recommendation problems he has worked on, and how Scoped plans to take local search one step further, not only to help consumers find what they want, but also to empower brick and mortar businesses.

* Data science is not a buzz word – examples from Bioinformatics and Goodreads
* Personalized search – Scoped.co Demo #1
* Defining the data topology for the physical world
* What can we do with data? – Scoped.co Demo #2

 

David Yu is a serial entrepreneur.  His first company Discovereads was acquired by Goodreads/Amazon, and the technology currently powers book discovery for more than 50 million users world wide.  He also worked as the CTO of Q Digital, a media company with 10 million MAUs.  Scoped is his third company.  David double-majored in computer science and molecular biophysics at Yale University, and received his JD degree from Harvard Law School.  Before becoming an entrepreneur, David worked for Genentech’s Bioinformatics department, using computer algorithms to find potential drug targets.  In his spare time, David enjoys skiing, playing the cello, and going to rock and classical concerts.

GeoMonday 2015.4 – Yelp – The Power of User Generated Content

The consumer voice online is stronger than ever. With the influx of social media, mobile purchasing, social sharing and reviewing, there is nowhere for businesses to hide when it comes to customer comments. Consumers love to share their thoughts and feelings about great businesses. So what happens when something goes right or wrong? They write a review online of course! Online community and review site Yelp now attracts over 89 million unique visitors per month coming from mobile devices alone, with 90 million reviews submitted to the site in total. So with that in mind, this session will address:

• Yelp – Fact & Metrics
• Attributes on Business Listings (Business & User generated)
• Yelp’s Recommendation Software
• Yelp’s API
• Careers @ Yelp

Maximilian von Garnier is Yelp’s Manager of Local Business Outreach for Germany. He hosts informational sessions with local business owners across Germany to educate them on best practices for navigating the world of online reviews. He works with Yelp’s Small Business Advisory Council, and delivers constructive feedback from the business community to the different division within Yelp. He also hosts a series of webinars about Yelp’s free online tools, and regularly produces informative content for Yelp’s “Blog for Business Owners”. Prior to joining Yelp in 2014, Max worked for AOL Germany as an Editorial & Video Production Manager for ten years. He was born in Berlin and now lives in Hamburg. For six years he was the head coach of the Hamburg Blue Devils (American Football).