GeoMonday meets LBMA – Komoot presentation material

Once again we had the pleasure to have Markus Hallermann on the stage. The CEO of komoot gave amazing insides in how the start-up transformed into a profitable company, challenges finding the right business models and of course the pretty tricky bit to market your app.

Connect with him:
Markus Hallermann
CEO of komoot

[slideshare id=27937315&doc=geomondaykomoot-131105143930-phpapp02]

GeoMonday the 3rd – Event Review

For this 3rd edition we had the pleasure to partner with LBMA, the Location Based Marketing Agency. Around 60 people met in the co-working space mobilesuite in the heart of the Start-up scene in Berlin.

This time we tried to cover the whole life cycle of the (Geo-) App development. We started with one of the highlights of Berlin / Brandenburg Location Apps: komoot. Founder Markus Hallermann explained the difficulties in creating the right business models and highlighted the 2M downloads they achieved already.

The start-up adsquare was presented by Sebastian Doerfel and Fritz Richter. Both presented their local commerce product and the richness of their data. It was impressive to see how much technical prerequisites such a service has to fulfill and that they offer a real alternative to Google.

Another speaker out of the marketing domain was Nadja Vogel from WallDecaux. She highlighted the variety of campaigns her company is running, especially in the digital poster marketing area. As the poster business is a local business, they also tried to connect the digital and the real world with sensors like NFC.

The official speakers chore was finished by Holger Dieterich and Raul Krauthausen from They deep dived into the NGO space from a location perspective. Therefore their service priorities were focused on data availability, also beyond their project. It seems the Sozialhelden team is continuously striving for new Geo opportunities, where Broken Lifts is the next one.

The event finished at 11am with a lot of question raised to our speakers and following interesting talks afterwards. I wanna thank all of our speakers, the great attendees and for sure Mandali Khalesi for great intro and conclusion moderation, as well Danny Holtschke for bringing in the LBMA community.

I’m confident we will continue this sessions, due to the positive feedback afterwards. See you!

GeoMonday the 3rd – GeoMonday meets LBMA Berlin

From Code to Market – How much Geo is necessary?

Passionate about location, technology and markets? Curious to see how developers and marketers think about location-based and enabled products and services? Join our 1st collaborative event of GeoMonday’s tech community and LBMA Berlin’s marketer community where we ask “What does it take to successfully develop and market a location-based app or service?”


When: Monday October 7th, 2013, starting 7pm sharp

Where: Mobilesuite, Pappelallee 78/79, 10437 Berlin

We are happy to announce several amazing geeks, including:

  • Nadja Vogel, Digital Product Manager, WallDecaux
  • Benjamin Roge, Investor, MAS Angel Fund
  • Holger Dieterich, respresents

Join our first joint event and meet Berlin’s most passionate location-based tech and marketer geeks. Get your free ticket here: or down below.

Please use the #geomdaylbma hashtag on all your favorite social networks.

PS: Have a look at the G+ community about location-based marketing